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Community Development Journal Advance Access published online on January 31, 2007
Community Development Journal, doi:10.1093/cdj/bsl053
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© Oxford University Press and Community Development Journal. 2007 All rights reserved. For permissions, please email: journals.permissions@oxfordjournals.org

Participation and accountability in corporate community involvement programmes: a research agenda

Judy N. Muthuri

Address for correspondence: International Centre for Corporate Social Responsibility, Nottingham University Business School, Jubilee Campus, Wollaton Road, Nottingham NG8 1BB, UK. Email: lixjnm{at}nottingham.ac.uk

Corporate community involvement (CCI) is catching up among businesses operating in developing countries under the wave of corporate social responsibility (CSR). Significantly, CCI discourse the world over is shifting from ‘involvement’ to ‘investment’, the latter advancing the business case. This shifting paradigm depicts a calculative approach to CCI based on costs and benefits, revealing reciprocal yet unequal corporate–community relationships. This approach when implemented in already disadvantaged communities raises fears of exploitation rather than community empowerment. This article critiques the predominant approaches applied in CCI and their implications towards poverty reduction and sustainable community development efforts in developing countries.


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