Community Development Journal Advance Access originally published online on August 30, 2007
Community Development Journal 2007 42(4):449-458; doi:10.1093/cdj/bsm046
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Common ground: cultural action as a route to community development
http://homepage.mac.com/matarasso/
Address for correspondence email: matarasso{at}mac.com
Cultural action has been used to promote community development for at least thirty years in the UK, often with good results. During that period, the theories, values, and approaches of professionals have varied and evolved, but there has been a noticeable shift in focus – particularly in cultural policy – from collective to individual outcomes, in line with the growing individualization of policy since the 1980s. Yet the potential of cultural action to bring people together and to build a foundation for lasting community development work remains important. This article considers the processes by which arts-based community projects can lead to the development of both informal and formal collective organization, and their potential in empowerment. Central to this process, it is argued, is culture's focus on people's strengths and interests, rather than on externally defined problems. The paper draws on two contrasting examples to demonstrate the continuing importance of cultural action in very different social and economic situations: the author's research into voluntary arts development in rural England and Wales, and his experience of community cultural projects in south-east Europe.
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